Thursday, November 13, 2008
The launch event for the Journal of Integrated Marketing Communications was held this week at Northwestern. Guests included the IMC Committee of the Association of National Adverstisers (ANA). The event produced the 19th issue of the JIMC first published in 1991 at Northwestern in the Medill School and the IMC Department. The JIMC is the volunteer work of 30% of the class (about 25 graduate students) who attract "blind reviewed" article abstracts (we don't identify the author so we are only influenced by the quality of the ideas), edit them with the author, raise $20,000 for the printing, layout and distribution of 3500 issues to business leaders, alumni, faculty, new students and others. What an extraordinary effort by the graduate students (in their spare time). My objective in starting the JIMC was to demonstrate the thought leadership of the school and its students. Much like the law reviews produced by students and faculty at the leading law schools, this publication fits the mold of offering new and leading ideas to our fields.