The completely revised 2nd edition of The Handbook of Strategic Public Relations & Integrated Marketing Communications was published by McGraw-Hill in January 2012. There is an Amazon price reduction hardcover or Kindle. Click to order: http://amzn.to/rzVzKd
The Handbook encourages marketing and PR professionals to examine the full range of stakeholders. Chapters on sustainability, writing, speech writing, global ethics, 3D virtual worlds, storytelling, etc. should be of great value to the practitioner, management and student. With 55 chapters written by 70 industry leaders and academic authorities, the book is also designed for readers who are also looking for specific industry information (auto, finance, food, pharma, healthcare, restaurants, insurance, NGOs, energy, etc.). The auto chapter is co-written by the current CCO of Ford and the recent past CCO of GM.
The book is also developed as an inexpensive training book, textbook or professional development resource. It is supported by videos of the authors (linked with QR codes to scan), chapter questions, outlines and additional readings. It is comprehensive to serve the reader as a true handbook.
Showing posts with label growth of public relations. Show all posts
Showing posts with label growth of public relations. Show all posts
Sunday, February 19, 2012
Thursday, July 14, 2011
More data on the growth of PR
The international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011, according to the latest World Report from the International Communications Consultancy Organization (ICCO). Digital and social media services are playing an increasingly important role as PR gains share against other marketing disciplines, though staffing remains a challenge. The consultancy industry saw moderate or double-digit growth in 2010 in a majority of the 24 countries surveyed.
The world’s two largest markets for public relations – the US and the UK – both rebounded from a five percent decline in fee income in 2009 to record a double-digit recovery in 2010. US consultancies posted an average 11% increase in overall fee revenue, while the UK saw a 13% increase. Both also saw improvements to profitability, the UK by an average of 30%.
Western European countries saw more modest growth or nearly unchanged conditions (from -1% to +3.5%), though the Nordics and Central and Eastern European countries fared better, with average growth ranging from 5% to 12% for the year. Brazil and Russia pushed ahead with 23% and 17% increases in revenues respectively, supported by strong economic expansion in their countries. Australia grew by approximately 10%, fuelled by the increasing internationalization of public relations activities. "International PR Sector in Good Health with Double Digit Growth in 2010." Web log post.Pria.com.au. Public Relations Institute of Australia, 30 May 2011. Web. 30 May 2011..
The world’s two largest markets for public relations – the US and the UK – both rebounded from a five percent decline in fee income in 2009 to record a double-digit recovery in 2010. US consultancies posted an average 11% increase in overall fee revenue, while the UK saw a 13% increase. Both also saw improvements to profitability, the UK by an average of 30%.
Western European countries saw more modest growth or nearly unchanged conditions (from -1% to +3.5%), though the Nordics and Central and Eastern European countries fared better, with average growth ranging from 5% to 12% for the year. Brazil and Russia pushed ahead with 23% and 17% increases in revenues respectively, supported by strong economic expansion in their countries. Australia grew by approximately 10%, fuelled by the increasing internationalization of public relations activities. "International PR Sector in Good Health with Double Digit Growth in 2010." Web log post.Pria.com.au. Public Relations Institute of Australia, 30 May 2011. Web. 30 May 2011.
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