Monday, February 28, 2011

Is James Franco's hosting of the Oscars a new crisis case study?

From the line in the play Do the Hustle by Brett Neveu (World premiere at Writer's Theater this evening): "In life there are cons and targets". I'm a target lately. Was Oscar nominee and host James Franco stoned on global TV?, The fact that a bunch of 50-60 year old professionals could not figure out why Franco was doing such a bad job as Oscar host suggests the incident (and defense) should be a case study for our book chapter on crisis management. It should also be used for the crisis class taught at my school. The instant defense of Franco during the same evening is more drama. If this group of professionals who hire and admit each next generation of professionals can't figure it out, I wonder what hiring and supervisory skills we really possess.

Tuesday, February 22, 2011

Titles you may search in PR

I thought I would share with you the titles and searches that have expired from a confidentially posted list. Many of them would rely on a headhunter (the company pays but a headhunter you know or knows you. I know that headhunters search for opinion leaders in our field who might have published in trade, professional magazines or journals. They may have also published in books like The Handbook of Strategic PR and Integrated Communications, McGraw-Hill late Fall new issue 2011!

Dec. 8, 2010 Banks Communications Consultant 5
Nov. 12 , 2010 Insurance Communications Consultant (3)
Nov. 12 , 2010 Electronics Temp Director, Internal Communications
June 23, 2010 Insurance Director, Enterprise Communications
May 12, 2010 Candy Crisis Communication Manager
May 12, 2010 Candy Corp.Affairs Director North America Segment
May 12, 2010 Candy Corporate Affairs Internal Comms Manager
Jan. 15, 2010 Defense Director I,PR International Communications
Jan. 6, 2010 Retail Director of Digital Communications
Dec. 22, 2009 Retail Director PR and International Communications
Nov. 16, 2009 University Open Rank Faculty Position
Oct. 6, 2009 University Dean
Aug. 27, 2009 Paper Products Director of Corporate Communications

Guest Blog on Culpwrit Blog February 22, 2011

Prof Offers 20 Tips to Land Internships Reprinted from
February 22nd, 2011 · 1 Comment

Clarke Caywood

As a teacher I have spent 20 years helping hundreds of graduate students secure over $3 million in tuition and fees from companies, agencies and NGOs. Through this experience of matching students with organizations, I have learned a few lessons that might help students and teachers work as teams for securing residencies as we call them.

1. Contact the human resources department or internship program directors, but personal contacts with professionals in the field are critical.
2. Use Linked-In, professional association memberships, class speakers and other contacts.
3. Write finely honed resumes, Linked-In and Facebook listings of client-based projects from courses, summer internships and previous work experience.
4. Give the company a choice of candidates (but not too many) since using resumes will make the process manageable for them and the internship team (professor and student).
5. Rely on experienced staff with relevant contacts at the university who can manage the critical details that professors seem to lose track about.
6. Build a website about the program and maybe an old fashioned brochure to allow the agency, company or NGO to show the quality of the school program to others.
7. Produce a strong video interview on YouTube, Yahoo video or Flickr as a link.
8. Use interview skill training for internship candidates.
9. Academic credit can be helpful if the professor is involved for a syllabus of expected work to evaluate the internship and intern.
10. In school-managed programs students should agree to go to the first company choosing them to avoid traditional market job competition.
11. Students should only apply and be matched to organizations that they are willing to work for.
12. For 10 weeks students should expect to work like any other employee without special requests for summer time off, weddings, etc. Work early and work late to show your willingness and passion to solve the organization’s problems.
13. Having a job description prepared by the faculty and team in advance will allow the student to get to work more quickly.
14. Treat all staff including administrative assistants with great respect–they can facilitate your productive time.
15. Seek out mentoring and learn about the organization over cups of coffee on a break or modest lunches.
16. Be prepared to do more than the assigned work when they find out you are not the typical intern even if you think you might not want to work there.
17. Plan the end of the internship carefully so that you don’t leave any work undone.
18. After you return to school send your contacts an occasional article or reading from your courses that might interest them and keep them aware of your pending graduation date,
19. Write a paper on your experience and use of course knowledge for internship credit or for publication in a trade journal.
20. When you have established your career reciprocate with internships for the next generation! Finally, I don’t believe in in “free” internships. Any company or agency can afford to pay some amount to at least cover your expenses. School programs should include securing payment for at least the course tuition. Good luck!

Clarke Caywood is Director of the Graduate Program in Public Relations in the Medill Graduate School at Northwestern University where he teaches crisis management, communications management, marketing and public relations.

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Tags: Advice from a Pro · Guest Post · Job Search
1 response so far ↓


1 Jesse Davis // Feb 22, 2011 at 11:08 am

To start this is some great information. However, I am a college senior majoring in public relations and I am currently looking for an internship. I have been rather successful in finding the right person to talk to or take out to coffee, but I don’t know how to begin a conversation with them without looking like all I want is a job. Do you have any advice to begin to ask people if they are willing to take time out of their day to have a conversation about their job?

Another question I have is that I really like the idea of a YouTube interview video to separate myself from the rest of the applicants, but how creative or casual should you get with the video to show personality while maintaining a professional image?

Thanks for posting this blog!

2 Clarke Caywood, Ph.D. // Feb 22, 2011 at 12:53 pm

Jesse thanks for being alert to this important blog site. Watch my Twitter site for more clues about PR at IMCPROF. People in our field seem naturally inclined to help mentor the next generation. As long as you are respectful in your request, ask interesting questions (based on your classes and readings) most PR pros will try to be helpful. The creator of this blog, Ron Culp, taught me that meeting young professionals pays off in the long run as you may have an opening for them at some point in the future. They know you want a job or internship. You know they know so just be transparent. “Do you have an opening or can you help advise and direct me toward a career in PR?" is a fair question. On Flickr or YouTube (other sites as well) I would use a digital image, on a tripod (to avoid Blair Witch Project look) with a friend (swap out). Casual but not sloppy is fine, look into the camera and say something interesting about yourself and something interesting about the field from your studies. You might mention your findings on a class project for a client. 3 minutes is enough. You might rotate the video or have two titled for a choice. See IMC residencies on YouTube though they are bit dated. Good luck!

Saturday, February 12, 2011

Happy Birthday Abe Lincoln.

"If I were to try to read, much less answer, all the attacks made on me, this shop might as well be closed for any other business. I do the very best I know how – the very best I can; and I mean to keep doing so until the end. If the end brings me out all right, what is said against me won’t amount to anything. If the end brings me out wrong, ten angels swearing I was right would make no difference.” by Abraham Lincoln (February 12, 1809 – April 15, 1865)

Also quoted by my first boss - Wisconsin Governor Warren P. Knowles (1969) and his Executive Assistant Paul Hassett in a printed card used in the office durng tough times with the legislature, press and other stakeholders. I still have the card that was printed by the office to remind the small staff that we had to persevere when we knew we were right. The quote still gives me courage to "to do the very best I know how" regarding matters of academic and personal freedom, the celebration of democracy for our nation, the sanctity of the university and education, the intellectual growth of my students, the protection of my faculty colleagues from injustice and the health and welfare of my family. Thanks, Abe!