Is James Franco's hosting of the Oscars a new crisis case study?

From the line in the play Do the Hustle by Brett Neveu (World premiere at Writer's Theater this evening): "In life there are cons and targets". I'm a target lately. Was Oscar nominee and host James Franco stoned on global TV? http://bit.ly/f0vwGz, The fact that a bunch of 50-60 year old professionals could not figure out why Franco was doing such a bad job as Oscar host suggests the incident (and defense) should be a case study for our book chapter on crisis management. It should also be used for the crisis class taught at my school. The instant defense of Franco during the same evening is more drama. If this group of professionals who hire and admit each next generation of professionals can't figure it out, I wonder what hiring and supervisory skills we really possess.