1 Corporate Reputation and Communication Craig Carroll
SECTION 1 Communication Disciplines of Reputation 5,000 words
2 Public Opinion Cees van Riel Corporate Reputation and the Discipline of Public Opinion
3 Interpersonal Communication Sherry Holladay Corporate Reputation and the Discipline of Interpersonal Communication
4 Organizational Communication Robyn Remke Corporate Reputation and the Discipline of Organizational Communication
5 Advertising Nora J. Rifon* Corporate Reputation and the Discipline of Advertising
5 Karen Smreker
Sookyong Kim
6 Corporate Communication Peggy Simcic Brønn Corporate Reputation and the Discipline of Corporate Communication
7 Public Relations Judy Motion* Corporate Reputation and the Discipline of Public Relations
Sally Davenport
"Shirley Leitch*
Liz Merlot
8 Management Communication James O'Rourke, IV Corporate Reputation and the Discipline of Management Communication
9 Communication Management Anne Gregory Corporate Reputation and the Discipline of Communication Management
10 Integrated Marketing Communication Clarke L. Caywood Corporate Reputation and the Discipline of Integrated Marketing Communications
11 Marketing Communication Richard Varey Corporate Reputation and the Discipline of Marketing Communication
12 Journalism and Mass Communication
13 Visual Communication Susan Westcott Alessandri Corporate Reputation and the Discipline of Visual Communication
14 Mass Media Law Karla Gower Corporate Reputation and the Discipline of Corporate Communication Law
15 Cross-Cultural Communication Kevin Abraham Corporate Reputation and the Discipline of Cross-Cultural Communication
SECTION 2 Theoretical Perspectives 7,000 words
16 Agenda-Building and Agenda-Setting Matt Ragas Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them
17 Complexity theory Priscilla Murphy Complexity Theory and the Dynamics of Reputation
Dawn R. Gilpin
18 Communication Constitution of Organization Stefania Romenti Communicatively constituted reputation and reputation management
Laura Illia Communicatively constituted reputation: applying the organizational communication perspective to reputation management
19 Excellence Theory Jeong-Nam Kim "A Strategic Management Approach to Reputation, Relationships, and Publics:
The Research Heritage of the Excellence Theory
"
Chun-ju Flora Hung-Baesecke
Sung Un Yang
James E. Grunig
20 Image Repair Theory William Benoit Image Repair Theory and Corporate Reputation
21 Institutional Theory John Lammers The Institutionalization of Corporate Reputation
Kristen Guth
22 Organizational Learning Tim Sellnow Experiencing the Reputational Synergy of Success and Failure through Organizational Learning
Shari Veil
Kathryn Anthony
23 Rhetorical Theory Øyvind Ihlen Relating Rhetoric and Reputation
24 Situational Theory of Crisis Timothy Coombs Situational Theory of Crisis: Situational Crisis Communication and Corporate Reputation
25 Social Capital Vilma Luoma-aho Corporate Reputation and the Theory of Social Capital
SECTION 3 Attributes of Reputation
26 Corporate Attributes and Associations Sabine Einwiller Corporate Attributes and Associations
27 Executive Leadership Juan Meng What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication
Bruce K. Berger
28 Workplace Environment Hua Jiang Corporate Reputation and Workplace Environment
29 Corporate Governance Justin Pettigrew Corporate Reputation and the Practice of Corporate Goverenance
Bryan Reber
30 Products and Services Pan Ji Buying and Selling Friends: Valuating Products and Services in Corporate Reputation
Paul S Lieber
31 Corporate Social Responsibility Friederike Schultz Corporate Social Responsibility, Reputation and Moral Communication: a Constructivist View as Alternative to Functionalist, Political and Culturalist Perspectives
32 Financial Performance Alexander Laskin Reputation or Financial Performance: Which Comes First?
33 Issues and Risk Management Bob Heath Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management
34 Message Design Peter Smudde Message Design for Managing Corporate Reputations: Form Following Function
Jeffrey Courtright*
SECTION 4 Contexts of Reputation
35 Activism Jarol Manheim Contrabrand: Activism and the Leveraging of Corporate Reputation
Alex D. Holt
36 Authenticity Juan-Carlos Molleda Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications
Rajul Jain
37 Branding Esben Karmark Corporate Branding and Corporate Reputation
38 Corporate Speech Robert Kerr Corporate Reputation and Corporate Speech
39 Diversity Damion Waymer Corporate Reputation Management and Issues of Diversity
Sarah VanSlette
40 Emerging Markets Rahul Mitra "Corporate Reputation in Emerging Markets:
A Culture-Centered Review and Critique"
Mohan Dutta
Robert J. Green
41 The Internet and Social Media Tina McCorkindale The Power of Social Media and its Influence on Corporate Reputation
Marcia W. DiStaso
42 Management Fashion Theodore E. Zorn The reputation of corporate reputation: Fads, fashions, and the mainstreaming of corporate reputation research and practice
Magda Pieczka
43 Reputation Rankings Jennifer Bartlett Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations
Josef Pallas
Magnus Frostenson
44 Secretive Organizations Craig Scott Hidden Organizations and Reputation
SECTION 5 Communication Research and Evaluation
45 *Corporate Reputation and Evaluation Don Stacks Corporate Reputation Measurement and Evaluation
Melissa D. Dodd
Linjuan Rita Men
46 Corporate Reputation and Return on Investment Yungwook Kim Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-line Impact of Reputation
Jungeun Yang
SECTION 1 Communication Disciplines of Reputation 5,000 words
2 Public Opinion Cees van Riel Corporate Reputation and the Discipline of Public Opinion
3 Interpersonal Communication Sherry Holladay Corporate Reputation and the Discipline of Interpersonal Communication
4 Organizational Communication Robyn Remke Corporate Reputation and the Discipline of Organizational Communication
5 Advertising Nora J. Rifon* Corporate Reputation and the Discipline of Advertising
5 Karen Smreker
Sookyong Kim
6 Corporate Communication Peggy Simcic Brønn Corporate Reputation and the Discipline of Corporate Communication
7 Public Relations Judy Motion* Corporate Reputation and the Discipline of Public Relations
Sally Davenport
"Shirley Leitch*
Liz Merlot
8 Management Communication James O'Rourke, IV Corporate Reputation and the Discipline of Management Communication
9 Communication Management Anne Gregory Corporate Reputation and the Discipline of Communication Management
10 Integrated Marketing Communication Clarke L. Caywood Corporate Reputation and the Discipline of Integrated Marketing Communications
11 Marketing Communication Richard Varey Corporate Reputation and the Discipline of Marketing Communication
12 Journalism and Mass Communication
13 Visual Communication Susan Westcott Alessandri Corporate Reputation and the Discipline of Visual Communication
14 Mass Media Law Karla Gower Corporate Reputation and the Discipline of Corporate Communication Law
15 Cross-Cultural Communication Kevin Abraham Corporate Reputation and the Discipline of Cross-Cultural Communication
SECTION 2 Theoretical Perspectives 7,000 words
16 Agenda-Building and Agenda-Setting Matt Ragas Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them
17 Complexity theory Priscilla Murphy Complexity Theory and the Dynamics of Reputation
Dawn R. Gilpin
18 Communication Constitution of Organization Stefania Romenti Communicatively constituted reputation and reputation management
Laura Illia Communicatively constituted reputation: applying the organizational communication perspective to reputation management
19 Excellence Theory Jeong-Nam Kim "A Strategic Management Approach to Reputation, Relationships, and Publics:
The Research Heritage of the Excellence Theory
"
Chun-ju Flora Hung-Baesecke
Sung Un Yang
James E. Grunig
20 Image Repair Theory William Benoit Image Repair Theory and Corporate Reputation
21 Institutional Theory John Lammers The Institutionalization of Corporate Reputation
Kristen Guth
22 Organizational Learning Tim Sellnow Experiencing the Reputational Synergy of Success and Failure through Organizational Learning
Shari Veil
Kathryn Anthony
23 Rhetorical Theory Øyvind Ihlen Relating Rhetoric and Reputation
24 Situational Theory of Crisis Timothy Coombs Situational Theory of Crisis: Situational Crisis Communication and Corporate Reputation
25 Social Capital Vilma Luoma-aho Corporate Reputation and the Theory of Social Capital
SECTION 3 Attributes of Reputation
26 Corporate Attributes and Associations Sabine Einwiller Corporate Attributes and Associations
27 Executive Leadership Juan Meng What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication
Bruce K. Berger
28 Workplace Environment Hua Jiang Corporate Reputation and Workplace Environment
29 Corporate Governance Justin Pettigrew Corporate Reputation and the Practice of Corporate Goverenance
Bryan Reber
30 Products and Services Pan Ji Buying and Selling Friends: Valuating Products and Services in Corporate Reputation
Paul S Lieber
31 Corporate Social Responsibility Friederike Schultz Corporate Social Responsibility, Reputation and Moral Communication: a Constructivist View as Alternative to Functionalist, Political and Culturalist Perspectives
32 Financial Performance Alexander Laskin Reputation or Financial Performance: Which Comes First?
33 Issues and Risk Management Bob Heath Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management
34 Message Design Peter Smudde Message Design for Managing Corporate Reputations: Form Following Function
Jeffrey Courtright*
SECTION 4 Contexts of Reputation
35 Activism Jarol Manheim Contrabrand: Activism and the Leveraging of Corporate Reputation
Alex D. Holt
36 Authenticity Juan-Carlos Molleda Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications
Rajul Jain
37 Branding Esben Karmark Corporate Branding and Corporate Reputation
38 Corporate Speech Robert Kerr Corporate Reputation and Corporate Speech
39 Diversity Damion Waymer Corporate Reputation Management and Issues of Diversity
Sarah VanSlette
40 Emerging Markets Rahul Mitra "Corporate Reputation in Emerging Markets:
A Culture-Centered Review and Critique"
Mohan Dutta
Robert J. Green
41 The Internet and Social Media Tina McCorkindale The Power of Social Media and its Influence on Corporate Reputation
Marcia W. DiStaso
42 Management Fashion Theodore E. Zorn The reputation of corporate reputation: Fads, fashions, and the mainstreaming of corporate reputation research and practice
Magda Pieczka
43 Reputation Rankings Jennifer Bartlett Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations
Josef Pallas
Magnus Frostenson
44 Secretive Organizations Craig Scott Hidden Organizations and Reputation
SECTION 5 Communication Research and Evaluation
45 *Corporate Reputation and Evaluation Don Stacks Corporate Reputation Measurement and Evaluation
Melissa D. Dodd
Linjuan Rita Men
46 Corporate Reputation and Return on Investment Yungwook Kim Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-line Impact of Reputation
Jungeun Yang
No comments:
Post a Comment