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Numerator Management is a growth oriented marketing and management education, training and consulting firm. We can be a key resource for your company, your clients or your executive students.

The numerator concept of business practice and academic research employs a profitable and feasible idea. Numerator marketing and management states that managers can increase the value of their business most profitably by raising revenue, lifetime customer valuation, share value, product brand and corporate brand/reputation. Companies can always increase value by reducing the denominator (costs and staff cuts) but the business of business is sales, marketing and management toward growth.

Concept: Corporate Value = Numerator Marketing Management / Denominator Marketing Management

Numerator (growth of sales, lifetime customer value, stock value, employee value, brand value, reputation)

Denominator (cutting staff, managers, operating costs)

We would like to focus on having you improve your business by managing the numerator.




The company was founded in 1989 by Clarke Caywood, PhD, Professor at Northwestern University in the innovative Department of Integrated Marketing Communications. Northwestern University is a top-ranked private university located in and near Chicago.

In our programs, you work with experienced, senior marketing, database, public relations, advertising and management faculty from Integrated Marketing Communications and the Kellogg School of Management. Our faculty teams have trained businesspeople from a hundreds of companies and executive education universities. This company has educated and trained over 3000 professionals from all over the world. We look forward to working with you.

Please click to see what we can offer you in terms of Seminars, Training, and Education, Trade Missions or Consulting, or use the links at the top of the website.


Past clients include:

* IBM (1000 people)
* Emerson Electric (800 people)
* National Investor Relations Institute (7 annual meetings)
* Dairy Management (1000 people)
* TRW
* Ameritech
* Scania
* Tellabs
* AT&T
* Sun Yat-sen University (500 EMBAs and MBAs in US and onsite in Guangzhou)
* Xiamen University
* Zhejiang University
* Jinan University
* Nanjing University
* Hunan University
* CEO Clubs of China