Tuesday, September 29, 2009

Welcome to Chinese CEO Club

Welcome to Northwestern University and one of the classrooms that you will be visiting this week. My colleagues and I at Northwestern welcome you to one of the key centers of management, marketing and business education in the United States. For most of your time in Chicago you will be with your own classmates, but we will bring you together as we are doing this morning to listen to our most senior and prestigious faculty. For several business visits you will be with your classmates but for a unique visit to the Chicago Stock Exchange, a brand new opportunity to visit Navistar Headquarters who make international harvester trucks. You will hear from a manager Mr. Zheng on .....issues of world finance. You will also be together for a special wine party with several luxury stores including Louis Vitton and a Rolex jewelry store in a world class shopping mall.

During the week you will also visit Motorola for a meeting with their leadership as well as the world's largest publicly traded distribution company Grainger. There will be some variation in your You will be with Don Schultz this morning. Don Schultz who has been called been called one of the emperors of branding in a recent book featuring his work and the father of integrated marketing communications will speak with you this morning. Don has traveled all over the world and much of China.

You will discuss consumer marketing issues with Professor Bobby Calder from the Kellogg School of Management. Professor Calder is the author editor of a new book Kellogg on Advertising and Media and also the academic genius behind one of the most commonly used management and marketing research techniques -focus groups.

Using extremely productive Kellogg and Harvard cases you will be lead by Department Chairman in Kellogg and Professor Paul Hirsh. All our faculty including me have spent significant time teaching at EMBA programs in China, Asia and the rest of the world. I have taught MBA and IMC students for 30 years. While much of my work has been with business to business issues I also appear on television to speak about politics in the U.S. and the implications of politics and business.

During your visit to Chicago (how many of you is this the first time in Chicago) you will visit our beautiful new city park, take a boat tour to see our newest and historical skyscrapers, We will take you on a tour of our campus. NU is ranked one of the top dozen universities in the U.S. for undergraduates but we rank number one in many fields including Business, fields of engineering,theater, journalism, IMC. We know that you will want to come back to Chicago for the 2016 Olympics (we will know the city on Friday). We have many more corporations to visit, many more world class faculty and much, much more to see and eat.

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