Monday, June 22, 2009

For my readers who have sponsored individual residencies for the 11 week summer program at NU's IMC graduate program for over 22 years (and donated over $2.2 million based upon the sponsorship of my IMC PR students). Also for alumni to comment on the change from individual to team projects for the summers.

1.Consider Alternative models to teach from a think tank (e.g. opposition strategy research (White House), opposition research (all political campaigns) de-positioning plans (Silicone Valley)).
2.We might give the students an intensive true creative agency or creative unit experience and assignment to broaden our work in IMC.
3.We might send the teams into the SBU level for some period of time to really understand the business.
4.Perhaps some teams ought to work on a project that really challenges them: heavy communications where communications is not their strength or heavy numbers where numbers are their weakness - to bolster their education.
5. Not-for-Profit projects often give you access to higher officials and greater impact - though we used to waive fees 6. The new University President could benefit from an IMC review.
7. Students might master industry software and then offer a "shoot out" or competition at the end of summer 8. Students might work on a project and then work with J. students to use editorial research method to understand j. risks.
9. Students might work on a national competition in marketing, business, - several are available though timing is an issue.
10. Students might work with engineering students or Transportation Center students on doctoral level or technical projects needing marketing communications or communications.
11. Rather than using a four step model or one of the other strategic models; the students should concentrate on only one very, very deep facet of a project.
12. Students should operate as a skunk works mirror team for any number of agencies or company projects. Rapid work would be demanded.
13. On a number of the projects the students can be organized to develop a. IMC literature searches, b. global IMC lit. searches, c. database libraries, d. software libraries and tests, e. theory-tool inventories of the IMC program, f. more 14. Conduct transparent research that is written to be presented at academic and industry seminars by the students for greater awareness 15. Publish the work on a PDF or printed format as an exercise and follow-up to the presentation.
16. Revamp all the ideas above for publication, presentation in China or other relevant countries

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