At the Medill School of Journalism and Integrated Marketing Communications www.medill.northwestern.edu (Northwestern University), a class with our graduate students produced an open source chapter with their professor and Anders Gronstedt Group www.gronstedtgroup.com on viral marketing and communications. The students smartly attached a number of examples including blogs, podcasts, Second City events and Youtube efforts to illustrate their ideas.
Links for selected IMC Communications Class projects:More to come.http://www.youtube.com/watch?v=bSM7GnXyULo x
Your thoughts? More to come to link to the open source chapter.