A job search for my students shows over 2500 public relation jobs but only 99 Strategic Communications jobs. I will share findings on 5 large job search sites soon. Yet many graduate show have degrees in Stat Comm. What is the trouble with "PR"? The abbreviation is too often "spat" as a mere pithy insult. Public relations is still the most common descriptor represented by the largest professional Public Relations Society of America. Strategic Communications is merely an important but partial step in public relations which reminds us of the failure of MBA and business schools to teach or conduct research on various publics or stakeholders. The latter word is a personal favorite for richness and exclusivity but even past US Presidents have a hard time gaining acceptance. The quickly dated "content" practice phrase and even the more valuable and clever "context" management are transitory but useful. In conclusion, stay the course with public relations or even Public Relations. However, if "reputation management", "crisis management" or a more free wheeling discussion of so-called "uncontrollable variables in Economics could be managed by my former colleagues in the accredited business schools I might "pivot"!
Friday, October 13, 2017
Monday, May 22, 2017
For Inside I suggested some 2017 solutions about "Fake News" from my 2010 Syllabus proposal that was rejected.
It is now 2017 but history repeats itself. For a graduate class in 2010 and designed in the previous year for the Medill School of Journalism at Northwestern I used the term "Fake News" in the course title. At that time it was clear that when I was interviewed as an "expert" for a news story there was a rapidly declining amount of "fact checking" after the reporter submitted the story to his or her editor. Sadly, the class was denied by a department chairman and former advertising agency (tobacco) executive. Given the recent rise in the term "fake news", I will use the idea in a spring class this year. As your readers will recall www.snopes.com has been growing in broader use since 1996. http://www.snopes.com/ is the best place to find if a story is true or false without bias though not all conservative readers think snopes is unbiased.
A suggestion sent to Inside on suggestions to deal with fake news. https://inside.com/daily-brief: Is it possible to ask those who Tweet or send public messages to check a box to have their message "fact checked"? Even the act of requesting a fact check for a particular message would be a signal to the readers. Obviously the volume of messages will demand a smart programmer combining text analysis to create a non-voluntary fact check. However, from a brilliant librarian (my daughter) in the Boston area (Wellesley, MA) here are some other currently used ideas:
She states "this is a summary of librarian methodology: http://usm.maine.
Wiki keeps a list of actually FAKE websites, but those are fake, not just bias: https://en.wikipedia.
I only recommend the following website as a supplemental. The polling of the bias of the sites isn't the most scientifically done (though they do explain it on the website), but it's good data to use in conjunction with other data points. https://
Clarke Caywood, Ph.D. Professor, Northwestern University
Tuesday, February 7, 2017
Future of Communications May 25, 2016 for APCO PR
1. Thank you for inviting me back from the future
to talk about the future of communications.
Does anyone have questions? Pause…
2. After all, I posted my messages on Twitter,
LinkedIn, BlogSpot, Pinterest, Facebook I would agree that the concept of Alignment,
Authenticity, Attachment, Advocacy) will form a critical hub defining future
messaging. However, your goal should not only to be masters of newer forms of
communications but to search our start-ups, new apps and for you to pioneer new
channels and format of communications.
3. As a challenge from my former student Tina
Marie Adams I was given 10 minutes to
speculate and document the future of communications which may be the same length
of the next President’s Address to the Congress on her or his policy ideas, the
average lecture at Northwestern, the amount of time couple talk to each other per
day week, the amount of time people read books per month and the amount of free
time between work, distance learning, training and commuting.
4. To document my findings and predictions,I have
checked my tealeaves from Teavana tasseography/tasseomancy (also kypomancy and studied the bones hakata: by bones or dice
5. and the
other 356 historical methods of divining the future listed in Wikipedia from A alectryomancy/alectoromancy: by rooster
divination to Z zygomancy: by weights (Greek zugon, yoke,
balance + manteia, prophecy) Did
not use entrails, pig bladders, beans, wheels finger rings, demons, urine or
dripping blood.
6. But I did use the most likely
Divining method: one used in training
and education will be cybermancy /ˈsaɪbərmænsi/: by computer oracles (English cyber(netics)
+ Greek manteia, prophecy)
SO,
7.
We are returning Parital art or Cave paintings ") some 40,000 years ago and I hope I don’t
mean emoticons or emoji’s research suggests they make messages
friendlier, senders better liked and increasingly used in business. https://blog.bufferapp.com/7-reasons-use-emoticons-writing-social-media-according-science
8.
To save travel money, energy, and
reduce job status rather than ideas as a reason to listen we will
meet face to face less often using WeChat , decently attired Avatars Virtual reality vs reality will become a real
choice each day you go (or don’t go) to the office.
9.
Some of our messages will be pithier (terse) if you have recent dental work. SMS or short message services have increased length
to 160 in some cases and 10,000 characters in IOS Android
apps, TwitterDeck, Twitter Mac, so if you charge by the character in APCO 14 to 71 percent increase in revenue The
new limit is 10,000 characters.
10.
QR
codes and other non-text links will be a rich and popular form of
communications as it has shown in my 800 page book to allow readers, visitors
to autoshows, events to listen to YouTube,
Video, Flash, Live Leak Veo h, http://www.freemake.com/blog/top-7-free-video-sharing-sites/
11.
Despite the excitement of big ad money
in 2016 for politics; political advertising at the federal level will be
regulated and funded by government. First Amendment protection will go out the
window.
12.
Not big data but even bigger even giant
data will dominate your search for content.
While our students use digital content analysis (old term)
13.
With so many channels that don’t require
advertising, Ad agencies will nearly disappear and with enough money may become
the new media holding companies for television, movies, and other
entertainment.
14.
Brand messaging will mean less and
reputation and precision consumer targeting will matter more with PR agency
support.
15.
Mobile, of course, will be the dominant
tool but will be biological at greater and greater levels to offer timely
messaging taking clues from watches and exercise devices to measure physical
body activity to translate into commercial messaging. For Example. Measure
propensity to buy (thirst), sweets, suntan lotion, galvanic skin response with stimulus of outdoor
billboards and audio messaging the sensors on the Simsense module. New running
shoes, (like new tires on airplanes, stronger deodorant, suggest change in
exercise actions for trainer or athletic clubs, need for specific vitamins,
food groups, (restaurants that offer them).
16.
Autowriting with Artificial intelligence like Kris
Hammonds, Narrative science auto writing your quarterly reports for public
companies, producing news from hot topics on line with avatar newsreaders,
17.
Auto tracking for teenagers, unfaithful spouses, workers
on non-work related time, repairs for cars at the micro level and in advance.
18.
From FCC conference nearly absolute loss of privacy
with home management internet of things, that will read your computer files
hooked into the home internet as your NEST changes the temperature, knows how
many and who is in your home, progress of kids on homework, weight of clothes
in clothes basket for washing, level of milk container, healthy and less
healthy consumption of foods by each family member to reorder food.
19.
With the control of political advertising
and advertising puffery or exaggerated claims will become illegal as I studied it
UW -_Madison Ivan Preston, with an established lead on being transparent PR
will lead the message function with what remains of journalism.
I want to thank the writers of 12 Monkeys, my colleagues and students
at Northwestern University, Google Search and the on-line search services of
Northwestern University. I also want to confess that I used a book stichomancy /ˈstɪkoʊmænsi/: by books or lines (the Handbook of
Strategic Public relations and IMC McGraw-Hill whose 66 authors I asked to
predict the future in each of their chapters on various industries and PR
practices. Thank you.
Modest Proposal: How a course title in 2010 on "Fake News" got me in trouble - however, as usual I was ahead of my time!
For a graduate class in 2010 and designed in the previous year for the Medill School of Journalism at Northwestern I used the term "Fake News" in the course title. At that time it was clear that when I was interviewed as an "expert" for a news story there was a rapidly declining amount of "fact checking" after the reporter submitted the story to his or her editor. Sadly, the class was denied by a department chairman and former advertising agency (tobacco) executive. Given the recent rise in the term "fake news", I will use the idea in a spring class this year. As your readers will recall www.snopes.com has been growing in broader use since 1996. http://www.snopes.com/ is the best place to find if a story is true or false without bias though not all conservative readers think snopes is unbiased.
A suggestion sent to Inside on suggestions to deal with fake news. https://inside.com/daily-brief: Is it possible to ask those who Tweet or send public messages to check a box to have their message "fact checked"? Even the act of requesting a fact check for a particular message would be a signal to the readers. Obviously the volume of messages will demand a smart programmer combining text analysis to create a non-voluntary fact check. However, from a brilliant librarian (my daughter) in the Boston area (Wellesley, MA) here are some other currently used ideas:
She states "this is a summary of librarian methodology: http://usm.maine.
Wiki keeps a list of actually FAKE websites, but those are fake, not just bias: https://en.wikipedia.
I only recommend the following website as a supplemental. The polling of the bias of the sites isn't the most scientifically done (though they do explain it on the website), but it's good data to use in conjunction with other data points. https://
Looking for history connections it might be that "yellow journalism", propaganda and even the taking of "brass checks" might be the parents of the bastard child named "fake". Keep fact checking in your transparent work!
Clarke Caywood, Ph.D. Professor, Northwestern University
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