tag:blogger.com,1999:blog-985460023775834698.comments2023-10-26T03:22:01.661-05:00IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)Clarke L. Caywood, Ph.D.http://www.blogger.com/profile/10271535342911312566noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-985460023775834698.post-75657177568904955462016-12-24T08:11:03.734-06:002016-12-24T08:11:03.734-06:00Why call it public relations. What is the trouble ...Why call it public relations. What is the trouble with "PR"? The abbreviation is too often "spat" as a pithy insult. Public relations is the most common descriptor represented by the largest professional Public Relations Society of America. Strategic Communications is merely an important but partial step in public relations which reminds us of the failure of MBA and business schools to teach or conduct research on various publics or stakeholders. The latter word is a personal favorite for richness and exclusivity but even past US Presidents have a hard time gaining acceptance. The quickly dated "content" practice and even the more valuable and clever "context" management are transitory but useful. In conclusion, stay the course with public relations or even Public Relations. Clarke L. Caywood, Ph.D.https://www.blogger.com/profile/10271535342911312566noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-32649908820388702472016-05-17T14:03:21.098-05:002016-05-17T14:03:21.098-05:00The Northwestern University Transportation Center ...The Northwestern University Transportation Center presents....<br /><br />Tuesday-May 24, 2016- 5:15 pm<br /><br /><br />"The Role of the Media in Covering Aviation"<br /><br />Location: Kellogg Donald Jacobs Center, 2001 Sheridan Road, Evanston Room: 276<br /><br />U.S. news consumers have a near-insatiable desire for airline news. They want to know where to find deals, which airlines offer the best legroom and entertainment and what carriers are safest. But should the journalists give readers and viewers only what they crave? Or should they go beyond the headlines and offer a more complete view of the airline industry? Three panelists will discuss their thoughts on how journalists should cover U.S. airlines.Clarke L. Caywood, Ph.D.https://www.blogger.com/profile/10271535342911312566noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-83538397423613609822015-06-03T11:20:47.320-05:002015-06-03T11:20:47.320-05:00Comment deleted since it linked to a site for purc...Comment deleted since it linked to a site for purchasing services of a ghost writer to author college admission essays, assignment papers and more with the promise of no plagiarism and high ethical standards. My comments are below. Clarke L. Caywood, Ph.D.https://www.blogger.com/profile/10271535342911312566noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-20132933066204141002015-06-03T11:18:26.896-05:002015-06-03T11:18:26.896-05:00Roland, I have met college admission ghost authors...Roland, I have met college admission ghost authors in companies in the PRC who "guarantee" admission success to uncover problems with admission applications. Many universities face this threat of deception. What is surprising is your advertised use of high standards of ethics, no plagiarism, and copyright ownership when you are a ghost writer for college essays. Research shows at Northwestern that it takes an international student as long as 13 weeks to adjust to the culture, classroom and evaluation process. We need more careful and ethical pre-admission systems to help with selection and qualification. Don't you agree?Clarke L. Caywood, Ph.D.https://www.blogger.com/profile/10271535342911312566noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-12029595050143084292015-06-03T03:47:41.848-05:002015-06-03T03:47:41.848-05:00This comment has been removed by a blog administrator.Anonymoushttps://www.blogger.com/profile/10090346190347064774noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-58511316660235871362012-12-13T11:08:19.145-06:002012-12-13T11:08:19.145-06:00Did you grow a mustache for Movember? I forgot un...Did you grow a mustache for Movember? I forgot until halfway through the month and was already sporting facial hair. Plus, I don't think I was really ready to get rid of what I'd been working on!Anonymoushttps://www.blogger.com/profile/11673020960754672575noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-87694233880749204652010-11-22T01:30:13.134-06:002010-11-22T01:30:13.134-06:00After Studying this IMC marketing communications c...After Studying this IMC <a href="http://www.alivecomms.com/" rel="nofollow">marketing communications</a> course, where does the students initially work? Does the school help them look for a work, which is related the marketing communication? I hope so.marketing communicationshttp://www.alivecomms.com/noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-81519273196066689232010-09-17T11:43:22.593-05:002010-09-17T11:43:22.593-05:00My boss had a similar thing when I worked in a mai...My boss had a similar thing when I worked in a mail room; for every minute an employee was late for work, they had to put a quarter in a jar we all called "The Pizza Fund." The boss used the money to pay for pizzas at staff meetings.<br /><br />Everyone was late occasionally, but yours truly was late by AT LEAST one minute every day. It got to the point where I was putting in a couple of dollars every week. Eventually, the jar was overflowing every time staff meeting came around; fortunately, that was only once a year!<br /><br />When I graduated from BYU, I left the mail room a gift: a new pizza fund jar. It was twice as big, and had a really nice label on it that read: "Marc Paxton Memorial Late Jar." People thought it was funny then, but all the current employees think it's weird to have a pizza jar to honor a dead employee!Marc Jordan Paxtonhttp://integratedviews.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-61820190187799166102010-08-30T00:31:32.445-05:002010-08-30T00:31:32.445-05:00I have been visiting various blogs for my disserta...I have been visiting various blogs for my <a href="http://www.ukdissertation.co.uk/" rel="nofollow">dissertation</a> research. I have found your blog to be quite useful. Keep updating your blog with valuable information... Regardsdissertation writinghttp://www.ukdissertation.co.uk/noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-16234008884961486272010-04-08T17:27:46.177-05:002010-04-08T17:27:46.177-05:00Nice word professor.
Hope to be part of the revolu...Nice word professor.<br />Hope to be part of the revolution too.<br />Regards.Nico Ibietahttp://direcciondecomunicacion.wordpress.com/noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-78334373668930463662009-12-21T09:23:45.057-06:002009-12-21T09:23:45.057-06:00Careful there Clarke, you might get yourself block...Careful there Clarke, you might get yourself blocked by the Great Digital Wall. <br /><br />Experiment proposal: what would it take to get a blog filtered by the censors?<br /><br />If I simply write FALUN GONG 法輪功. Would this comment appear in Beijing?Matt Koppelhttps://www.blogger.com/profile/16876970880247687537noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-45348176981497499762009-12-21T01:36:46.935-06:002009-12-21T01:36:46.935-06:00When an incident like this occurs, is there typica...When an incident like this occurs, is there typically collaboration between the celebrity's and the sponsor's crisis management? In this case, is it likely that Accenture collaborated with Tiger Woods' PR team or is it more likely a one-way street?<br /><br />-ChiragChirag Guptahttps://www.blogger.com/profile/18310312633775770319noreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-38423252466014622252009-12-11T16:01:28.382-06:002009-12-11T16:01:28.382-06:00Thank goodness I'm not the only person who thi...Thank goodness I'm not the only person who thinks United is run by a bunch of boneheads.<br /><br />Seriously though, a company like United brings new meaning to the idea of the need for integration. I doubt seriously anyone at one dept. at the airline has any idea what most of the rest of the folks are up to.<br /><br />Rob MarkRob Markhttp://www.jetwhine.comnoreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-36750961350004051122009-09-17T23:25:39.534-05:002009-09-17T23:25:39.534-05:00Thank you, Professor Caywood! The info you provide...Thank you, Professor Caywood! The info you provide as above are of great help to me. BRAVO!!Susan Fangnoreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-65825275413350868442008-02-26T09:58:00.000-06:002008-02-26T09:58:00.000-06:00As an international student in IMC, I am currently...As an international student in IMC, I am currently having a lot of decisions to make: AI or Brand, which courses to choose for spring, etc...<BR/>Sometimes int'l students have no choice but to choose to go for the data if they want to stay in the US to gain some years' working experience. The situation is also true with our summer residency.<BR/><BR/>Thanks for your effort in trying to give us fair opportunities.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-985460023775834698.post-80601069120730338762008-02-14T16:34:00.000-06:002008-02-14T16:34:00.000-06:00Professor Caywood,I've enjoyed reading the last co...Professor Caywood,<BR/><BR/>I've enjoyed reading the last couple of blog entries. It's good to hear your views of some of the affecting the IMC program.<BR/><BR/>When I was there, I could tell you had opinions but were unable to share them. This blog gives you an outlet to say the things you ARE allowed to say, so as not to overcrowd your brain (which makes room for more things you CAN'T say!).<BR/><BR/>Good luck with classes, and if you get the chance, plug my blog on IMC and general business: www.integratedviews.com.Anonymousnoreply@blogger.com