Sunday, February 19, 2012

Reposting on new Handbook - students ratei it very high in classes at Northwestern!

The completely revised 2nd edition of The Handbook of Strategic Public Relations & Integrated Marketing Communications was published by McGraw-Hill in January 2012. There is an Amazon price reduction hardcover or Kindle. Click to order:

The Handbook encourages marketing and PR professionals to examine the full range of stakeholders. Chapters on sustainability, writing, speech writing, global ethics, 3D virtual worlds, storytelling, etc. should be of great value to the practitioner, management and student. With 55 chapters written by 70 industry leaders and academic authorities, the book is also designed for readers who are also looking for specific industry information (auto, finance, food, pharma, healthcare, restaurants, insurance, NGOs, energy, etc.). The auto chapter is co-written by the current CCO of Ford and the recent past CCO of GM.

The book is also developed as an inexpensive training book, textbook or professional development resource. It is supported by videos of the authors (linked with QR codes to scan), chapter questions, outlines and additional readings. It is comprehensive to serve the reader as a true handbook.