Thursday, June 14, 2007
For nearly 20 years we have offered at Northwestern University, summer internships for the graduate students in public relations, advertising, promotions and direct database marketing. Initially the fields were coordinated, merged and redefined to create a newer approach to marketing and communications called "integrated marketing communications" See http://www.medill.northwestern.edu/imc. Students from our 15 month (five quarter) graduate program have left campus this week (some next) for their 11 week summer posts at corporations all over the U.S. Companies outside of the Chicago area pay approximately $16,000. for the work of the student. The payment cover their tuition and some living and travel expense. NU and the Medill school have long had a reputation for encouraging their students and faculty to have "impact" on society, business and other organizations. I would like to tell you more about the internships to understand some of the advanced work graduate students in PR and IMC are doing.