IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Tuesday, February 23, 2016

Reputation or Branding in Integrated Marketing Communication for Sage Encycopedia of Reputation Management 2016

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Draft: Strategic and Tactical Integrated Marketing Communications – Branding or Reputation Management? For Sage Encyclopedia of Repu...

1 comment:

Wednesday, April 8, 2015

Balancing global enrollments but not just for the balance sheet...

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Some of my comments are based on my experience with institutions, universities and students in the PRC for the past 15 years as well as man...

3 comments:

Should universities conduct "due diligence" on hiring full-time and part-time adjunct and tenure track faculty to protect students?

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From a salary committee at Northwestern University I raised a question to a senior VP for consideration. A key question for university ...

If I were dean...

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One of the most difficult administrative jobs in a university or college is the professional task of "dean"* of a college (libera...

Monday, April 6, 2015

PRC again and again

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For the 15th year I visited the PRC (China) this past March and April. Beginning with Guangzhou at Sun Yat-Sen University and Jinan Univer...

Tuesday, February 12, 2013

Tweets during the State of the Union Address Feb. 12, 2013

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Clarke Caywood ‏ @ imcprof Explore NU professor emeritus Ray Ewing's concept of libraries becoming post high school education center...

Sunday, December 9, 2012

"They must be guilty of something: if not murder then stealing deodorant."

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"They must be guilty of something: if not murder then stealing deodorant". Reference to David Protess' Huffington Post S...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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