IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Monday, April 20, 2020

I have been commenting on the teaching via distance (more than 6+ feet) at Northwestern, today as a guest at the University of Wisconsin-Mi...

Friday, February 16, 2018

Read both emails below: Have you ever sent out an email by mistake? Lesson here for all of us.

Clarke, What do you give the richest man in the world? Politicians all over the country have been bending over backwards to bring Ama...

Monday, January 22, 2018

METRArail is the CLIENT 9-11;50 AM Spring Quarter Evanston IMC Faculty video pitch classes to graduate students

There is a new notion at Medill School of Journalism Media Integrated Marketing Communications to pitch spring classes in the graduate IMC...

Friday, October 13, 2017

If PR is over 250x more common why use Stategic Communication at schools?

A job search for my students shows over 2500 public relation jobs but only 99 Strategic Communications jobs. I will share findings on 5 la...

Monday, May 22, 2017

For Inside I suggested some 2017 solutions about "Fake News" from my 2010 Syllabus proposal that was rejected.

It is now 2017 but history repeats itself. For a graduate class in 2010 and designed in the previous year for the Medill School of Journa...

Tuesday, February 7, 2017

Future of Communications May 25, 2016 for APCO PR

1. Thank you for inviting me back from the future to talk about the future of communications. Does anyone have questions? Pause… ...

Modest Proposal: How a course title in 2010 on "Fake News" got me in trouble - however, as usual I was ahead of my time!

For a graduate class in 2010 and designed in the previous year for the Medill School of Journalism at Northwestern I used the term "F...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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