IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Tuesday, February 12, 2013

Tweets during the State of the Union Address Feb. 12, 2013

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Clarke Caywood ‏ @ imcprof Explore NU professor emeritus Ray Ewing's concept of libraries becoming post high school education center...

Sunday, December 9, 2012

"They must be guilty of something: if not murder then stealing deodorant."

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"They must be guilty of something: if not murder then stealing deodorant". Reference to David Protess' Huffington Post S...

Monday, November 19, 2012

Distance Learning/Teaching - Hybrid Model

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For many decades the University of Wisconsin-Madison used distance learning methods as part of their out-reach to rural parts of the state ...

Wednesday, October 10, 2012

It is nearly Movember. Grow a mustache for men's cancer awareness

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It is nearly Movember. It will be men's cancer month and it is now time to being growing a mustache to raise awareness. http://us.move...

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Tuesday, October 9, 2012

View a brilliant gift of pictures, words, music on theTsunami by a Japanese grad student who visited Northwestern. Thank you Yoko Tsuneki. http://lnkd.in/3Exa7d

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An extraordinary Japanese woman, Yoko Tsuneki, visited the U.S., Northwestern University with her classmates from Otaru University and our ...

Friday, October 5, 2012

PRjournalism or Content Management as a Career in PR

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PRjournalism (PRournalism) or Content Management as a Career in PR for 10th edition of Advertising &IMC: Principles and Practice S...

Sunday, September 23, 2012

Earned Press Essay for forth coming Sandra Moriarty Text Book

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A Matter of Principle in Advertising (9th Edition) by Sandra Moriarty, Nancy D Mitchell and William D. Wells Integrating Advertisin...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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