IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Monday, February 28, 2011

Is James Franco's hosting of the Oscars a new crisis case study?

›

From the line in the play Do the Hustle by Brett Neveu (World premiere at Writer's Theater this evening): "In life there are cons a...

Tuesday, February 22, 2011

Titles you may search in PR

›

I thought I would share with you the titles and searches that have expired from a confidentially posted list. Many of them would rely on a h...

Guest Blog on Culpwrit Blog February 22, 2011

›

Prof Offers 20 Tips to Land Internships Reprinted from www.culprit.com February 22nd, 2011 · 1 Comment Clarke Caywood As a teacher I ha...

Saturday, February 12, 2011

Happy Birthday Abe Lincoln.

›

"If I were to try to read, much less answer, all the attacks made on me, this shop might as well be closed for any other business. I do...

Monday, November 22, 2010

Someone asked where do IMC students go after graduation?

›

IMC (Advertising Department) used to send almost 100% of the graduates in the late 1980s and early 1990s to marcom agencies advertising, PR ...

What should you ask before returning or entering graduate school?

›

Questions to ask (some are very sensitive but ask them anyway) 1. placement record and time to secure a job after graduation 2. scholarshi...

Saturday, October 16, 2010

IMC Retail Plan: Research, Plan, Implement and Evalulate

›

Sample Retail Level Audit of the Brand Image and Performance Prepared by Clarke L. Caywood, Ph.D. 2010 This task and audit memorandum is ...

‹

›

Home

View web version

About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

View my complete profile