IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Thursday, September 30, 2010

Comment on this draft of a paper for a conference

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When Mere “Selling Word” Strategies Jeopardize Your Brand: “The Other White Meat” as “The Other Brand Strategy”. Abstract: Marketing com...

Tuesday, August 3, 2010

Actions will speak louder than words August 2, 2010

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Speech and Discussion August 2, 2010 As the Economy Recovers, Actions Will Speak Louder Words More than two years since the start of the...

Tuesday, July 20, 2010

Saying "spin" in class will cost you $1 for the beer fund

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The word "spin" from politics and public relations has not been my favorite term. In my graduate classes I suggest that the use of...

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Sunday, June 27, 2010

Sample Syllabus for review by colleagues, current students and readers

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For 2011 Draft Integrated Marketing Communications Department Clarke L. Caywood, Ph.D. Integrated Communications Formerly known as Commu...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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