IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Tuesday, February 23, 2010

Fearless sifting and winnowing in universities

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The concept of academic independence and entrepreneurship with respect to research, course content and service is a long established value i...

Thursday, January 28, 2010

State of the Union 2010

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For ABC-TV Chicago Channel 7 a.m. news: 1. Style of the State of the Union was illustrated by the President's wildly praised speaking s...

Tuesday, January 26, 2010

Floating "PRournalism" Part 2 Credibility

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The 2nd “C” – Credibility How can the values of the Medill School of Journalism, the values of professional journalism and the new gyratio...

Floating "PRournalism"

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In two parts this blog reexamines the career directions of journalism at the graduate level. Despite the increase in applications to the fie...

Friday, January 15, 2010

Interview on China subjects From late Fall 2009

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Global Brands from China 10/1/2009 - Part of TCBN's Global Brands Series Professor Caywood teaches integrated marketing communications...

Friday, December 11, 2009

Waiting for UAL, and customs and immigration, and the bus driver and the hotel clerk named Godot

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Waiting for UAL 836, and customs and immigration, the bus driver, and the hotel clerk named Godot... One industry that provides my students ...

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China Times Blogs and Tweets on Crisis Leadership

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China Times Blogs and Tweets on Crisis Leadership I would have posted this blog and a number of Tweets from Xiamen and Shanghai, but I was b...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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