IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Friday, December 11, 2009

Waiting for UAL, and customs and immigration, and the bus driver and the hotel clerk named Godot

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Waiting for UAL 836, and customs and immigration, the bus driver, and the hotel clerk named Godot... One industry that provides my students ...

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China Times Blogs and Tweets on Crisis Leadership

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China Times Blogs and Tweets on Crisis Leadership I would have posted this blog and a number of Tweets from Xiamen and Shanghai, but I was b...

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Missing the Roast

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Missing the Roast You know the kind of roast I mean. The one where Shekie Green and Dean Martin and a bunch of rat pack type comics “honor” ...

Wednesday, December 2, 2009

Notes on President Obama's Speech at West Point

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Notes from interview with ABC-TV Channel 7 Chicago: December 2 2009. Watch for video on site:http://abclocal.go.com/wls/index. The speech w...

Tiger Woods

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Notes from interview with NBC-TV Channel 5 December 2. It was last Friday that Tiger Woods caused a great deal of damage to his Escalade (I ...

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Monday, November 30, 2009

Content and Credibility Platform for Business Writing?

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Two “C” Framework: Content and Credibility This essay is built upon a relatively parsimonious model to explain the opportunity for the stren...

Wednesday, November 18, 2009

The Daily Northwestern - Exclusive Interview: Medill Prof. David Protess speaks on the state’s atty’s recent filing

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The Daily Northwestern - Exclusive Interview: Medill Prof. David Protess speaks on the state’s atty’s recent filing

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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