IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Monday, November 30, 2009

Content and Credibility Platform for Business Writing?

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Two “C” Framework: Content and Credibility This essay is built upon a relatively parsimonious model to explain the opportunity for the stren...

Wednesday, November 18, 2009

The Daily Northwestern - Exclusive Interview: Medill Prof. David Protess speaks on the state’s atty’s recent filing

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The Daily Northwestern - Exclusive Interview: Medill Prof. David Protess speaks on the state’s atty’s recent filing

Wednesday, October 21, 2009

Preview of JIMC essay

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For 20 years the Journal of Integrated Marketing Communications has been the policy, strategy and tactics voice of the Medill School’s Depar...

Friday, October 2, 2009

Teaching communications in MBA programs may be moot

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Reference to debate over more PR being taught in MBA programs athttp://www.awpagesociety.com/awp_blog/comments/pr_education_a_most_un_busine...

Tuesday, September 29, 2009

Welcome to Chinese CEO Club

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Welcome to Northwestern University and one of the classrooms that you will be visiting this week. My colleagues and I at Northwestern welcom...

Thursday, September 17, 2009

Watch this space for a review of a debate on PR or Marketing - Who leads?

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Welcome to the Graduate Class of 2010 Medill IMC Northwestern

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As a member of the faculty, I have been welcoming you and your peers since 1989. My reason for coming to Northwestern was to build the new I...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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