IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Wednesday, July 22, 2009

Global Brand Summit in Chicago Oct. 20-21

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My colleagues in the newly formed Integrated Marketing Communication Association are sponsoring with Peking University and a raft of China b...

Monday, June 22, 2009

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For my readers who have sponsored individual residencies for the 11 week summer program at NU's IMC graduate program for over 22 years (...

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Some ideas for readers to comment upon - a course at Northwestern on Business Lessons from Politics Using the 2007-2008 U.S. Presidential Ca...

Wednesday, May 27, 2009

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Comments on a prestigious University expanding its degree programs in a unique and admirable way (name of the School is removed). Agencies l...

Press Interview on ABC-TV Chicago Sotomayor and Burris

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http://www.whitehouse.gov/sotomayor/ is a civics and serious public relations (or public affairs) lesson on the nature of candidates for nom...

Friday, May 22, 2009

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Can you help? See Theories and Tools Table at the end. Our assignment is to suggest to the IMC faculty that some functional areas of PR can ...

Thursday, April 2, 2009

Daivd Walker former Comptroller General of US comments

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He began with a speech device that worked to describe a 300 year organization that exists without a plan, without outcome metrics and withou...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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