IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Friday, December 21, 2007

Controversy at Northwestern's Medill School

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Two articles (attached below) on the subject of our new Dean at the Medill School of Journalism (John Lavine) report partly on my opinion of...
Tuesday, November 27, 2007

Fundraising presentation announcement

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Never, Ever Use Public Relations Without Measurement… New Metrics for Fundraising! Clarke L. Caywood October 3, 2007 Wednesday In this se...

American Academy of Advertising Comment

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Integrating media planning in advertising and PR One of the changing silos in our industry and field of study has been the consolidation of ...

New JIMC introduction

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http://jimc.medill.northwestern.edu/JIMCWebsite/site.htm The Stakeholder Curriculum of the Future Clarke L. Caywood, Ph.D. Professor an...

Fall 2007 work on "newer media" from Northwestern IMC

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Readers: My graduate students at Northwestern University's IMC (Integrated Marketing Communications) Department completed some work that...
Friday, July 20, 2007

Searching for faculty in PR and Marketing

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One of the advantages of being a full-time faculty member of the Medill School at Northwestern University is the intelligent mix of faculty....
Wednesday, July 18, 2007

What about IMC?

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As Northwestern University's Medill School sorts out the future of Journalism and its business related academic and professional partne...
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Clarke L. Caywood, Ph.D.
Evanston, IL, United States
Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).
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