IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Friday, July 20, 2007

Searching for faculty in PR and Marketing

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One of the advantages of being a full-time faculty member of the Medill School at Northwestern University is the intelligent mix of faculty....

Wednesday, July 18, 2007

What about IMC?

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As Northwestern University's Medill School sorts out the future of Journalism and its business related academic and professional partne...

Tuesday, July 3, 2007

What is community?

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The courses in my field are always changing. The crisis class I teach can use the news as a source of information and inspiration each quart...

Monday, June 25, 2007

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This issue have been going on at Medill for over 2 years. Since 1989 I have worked for 7 Deans (from the man who hired me, through 4 full-ti...

Wednesday, June 20, 2007

Business Schools vs. Schools of Communications

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On Schools of Communications and Journalism-Mass Communications: Recent visits to the University of Southern California, Southern Methodist ...

Thursday, June 14, 2007

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For nearly 20 years we have offered at Northwestern University, summer internships for the graduate students in public relations, advertisin...

Friday, June 8, 2007

PR and Marketing Communications

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Richard Edelman and his brother John produced with PRWeek a hit on the role of newer media www.edelman.com/summit07. The first annual ...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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