IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Showing posts with label University of Wisconsin Madison. Show all posts

Showing posts with label University of Wisconsin Madison. Show all posts

Monday, November 19, 2012

Distance Learning/Teaching - Hybrid Model

For many decades the University of Wisconsin-Madison used distance learning methods as part of their out-reach to rural parts of the state ...

Saturday, February 12, 2011

Happy Birthday Abe Lincoln.

"If I were to try to read, much less answer, all the attacks made on me, this shop might as well be closed for any other business. I do...

Tuesday, February 23, 2010

Fearless sifting and winnowing in universities

The concept of academic independence and entrepreneurship with respect to research, course content and service is a long established value i...

View web version

About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

View my complete profile

Powered by Blogger.