IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Showing posts with label Northwestern. Show all posts

Wednesday, July 13, 2011

PR will far outstrip Advertising and Promotions in job market according to Feds

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The reknowned Bureau of Labor Statistics (BLS) reports in an updated study from 2009 to late 2010 that public relations (PR) will far outstr...

Tuesday, February 22, 2011

Guest Blog on Culpwrit Blog February 22, 2011

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Prof Offers 20 Tips to Land Internships Reprinted from www.culprit.com February 22nd, 2011 · 1 Comment Clarke Caywood As a teacher I ha...

Saturday, June 26, 2010

Trade Mark Decision Relies on Study by Gronstedt and Caywood for Ruling

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The case is a mark infringement case Hearing: Mailed: December 16, 2009 June 11, 2010 Bucher UNITED STATES PATENT AND TRADEMARK OFFICE ...

Friday, June 25, 2010

Watch out! Pedestrian and Passenger Train Safety - Communication Challenge

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Comments from a presentation on railroad safety for passengers and pedestrians. NU program June 22, 2010. Recent increase in crossing gat...

Tuesday, November 27, 2007

New JIMC introduction

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http://jimc.medill.northwestern.edu/JIMCWebsite/site.htm The Stakeholder Curriculum of the Future Clarke L. Caywood, Ph.D. Professor an...

Wednesday, July 18, 2007

What about IMC?

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As Northwestern University's Medill School sorts out the future of Journalism and its business related academic and professional partne...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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