IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Showing posts with label Norhwestern University. Show all posts

Thursday, July 14, 2011

Table of Contents of Second Edition of The Handbook of Strategic Public Relations and Integrated Communications.

›

The Handbook of Stakeholder Public Relations & Integrated Communications and Marketing, Clarke L. Caywood, Ph.D. editor McGraw-Hill, Ne...

Tuesday, February 22, 2011

Titles you may search in PR

›

I thought I would share with you the titles and searches that have expired from a confidentially posted list. Many of them would rely on a h...

Monday, November 22, 2010

What should you ask before returning or entering graduate school?

›

Questions to ask (some are very sensitive but ask them anyway) 1. placement record and time to secure a job after graduation 2. scholarshi...

Saturday, October 16, 2010

IMC Retail Plan: Research, Plan, Implement and Evalulate

›

Sample Retail Level Audit of the Brand Image and Performance Prepared by Clarke L. Caywood, Ph.D. 2010 This task and audit memorandum is ...

Sunday, June 27, 2010

Sample Syllabus for review by colleagues, current students and readers

›

For 2011 Draft Integrated Marketing Communications Department Clarke L. Caywood, Ph.D. Integrated Communications Formerly known as Commu...

Monday, June 22, 2009

›

For my readers who have sponsored individual residencies for the 11 week summer program at NU's IMC graduate program for over 22 years (...

›

Home

View web version

About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

View my complete profile