IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Showing posts with label Journal of Integrated Marketing Communications. Show all posts

Showing posts with label Journal of Integrated Marketing Communications. Show all posts

Wednesday, August 20, 2008

Two major marketing IMC events in 2008

Preview of JIMC (Journal of Integrated Marketing Communications publisher’s essay for Fall 2008 As this Journal goes to press, this is a spe...

Sunday, August 17, 2008

"Fat American comes to Lijiang" My favorite headline

I wasn't happy with the title that showed up in China. This was not the title for the original article in the Chicago Tribune. Still it ...

Tuesday, November 27, 2007

Fundraising presentation announcement

Never, Ever Use Public Relations Without Measurement… New Metrics for Fundraising! Clarke L. Caywood October 3, 2007 Wednesday In this se...

American Academy of Advertising Comment

Integrating media planning in advertising and PR One of the changing silos in our industry and field of study has been the consolidation of ...

New JIMC introduction

http://jimc.medill.northwestern.edu/JIMCWebsite/site.htm The Stakeholder Curriculum of the Future Clarke L. Caywood, Ph.D. Professor an...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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