Showing posts with label Gronstedt. Show all posts
Showing posts with label Gronstedt. Show all posts

Monday, November 19, 2012

Distance Learning/Teaching - Hybrid Model

For many decades the University of Wisconsin-Madison used distance learning methods as part of their out-reach to rural parts of the state and to reach busy professionals. Experience for several years as a Business School professor with a Medical School Administrative Medicine MBA style degree defined the value of a hybrid program.

Hybrid is defined as using a combination of distance technology learning and face-to-face teaching. The model used contact via available relevant technology (from slow scan video in the 1970s, digital voice and video conference calls in the 1980s, web-based text and video in the 90s and 3-D in the past decade). It also used stone and glass classroom bookends of class start-up and closing. Graduation was an option of in person or by distance.

While some classes may be taught purely at a distance; the very high cost and challenges of many professional degree classes would seem to demand a mix of more face-to-face networking through direct human interaction. I would suggest a mix of 80 percent distance with 20 percent interpersonal in a classroom.

While many universities and corporations use various forms of distance learning for certificates, degrees http://www.medill.northwestern.edu/imc/imconline.aspx and even simple meetings (see www.Gronstedtgroup.com), the discussion is still open on the success of pure and hybrid models.  Even if a program used only distance learning technology; as a student or participant I would be very tempted to plan a face-to-face meeting during the program and before graduation.
 Clarke L. Caywood, Ph.D. Professor, Northwestern University

Saturday, June 26, 2010

Trade Mark Decision Relies on Study by Gronstedt and Caywood for Ruling

The case is a mark infringement case
Hearing: Mailed:
December 16, 2009 June 11, 2010
Bucher
UNITED STATES PATENT AND TRADEMARK OFFICE
________
Trademark Trial and Appeal Board
________
National Pork Board and National Pork Producers Council
v.
Supreme Lobster and Seafood Company
________
Opposition No. 91166701
against Serial No. 76574162

One quote of many praising the research.

The preponderance of this
evidence convinces us that this slogan, THE OTHER WHITE
MEAT, has become part of the fabric of popular culture in
the United States. We find especially compelling the
evidence from the Northwestern Study of 2000 showing that
only four other consumer slogans in the United States had a
greater degree of recognition than THE OTHER WHITE MEAT.
[Ex. 338] This finding supports a conclusion that
opposers’ mark is extremely well recognized by a broad
spectrum of consumers, and that this degree of recognition
among the general consuming public of this famous mark also
supports the conclusion that dilution by blurring is likely
upon the introduction of applicant’s slogan into the
marketplace.


Northwestern Study of 2000
As noted above, applicant objects strongly to
opposers’ submission of a study conducted in the year 2000
by outside academics at the School of Integrated Marketing
& Communications at Northwestern University (the
“Northwestern Study”). Applicant argues that this study
should be excluded inasmuch as the working papers for the
survey were inadvertently disposed of during an office move
well before this litigation arose, because the methodology
for the survey was flawed, and because the time frame of
the survey allegedly renders it irrelevant and
prejudicial. We disagree.

A brief on the case will be forthcoming along with a 2010 replication of the research.