IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Showing posts with label China. Show all posts

Sunday, May 2, 2010

New Consulting

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Numerator Management is a growth oriented marketing and management education, training and consulting firm. We can be a key resource for yo...

Friday, January 15, 2010

Interview on China subjects From late Fall 2009

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Global Brands from China 10/1/2009 - Part of TCBN's Global Brands Series Professor Caywood teaches integrated marketing communications...

Friday, December 11, 2009

China Times Blogs and Tweets on Crisis Leadership

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China Times Blogs and Tweets on Crisis Leadership I would have posted this blog and a number of Tweets from Xiamen and Shanghai, but I was b...

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Thursday, April 2, 2009

Daivd Walker former Comptroller General of US comments

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He began with a speech device that worked to describe a 300 year organization that exists without a plan, without outcome metrics and withou...

Wednesday, August 20, 2008

Comments on Olympics and IMC

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Essay for Sports/Business publication Some enjoy sports marketing in two flavors. In 2008 the “sport” of Presidential elections was in full ...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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