IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR)

The blog is a place to express my concerns on issues driving teaching and research on integrated marketing communications (IMC) and public relations. Postings are an eclectic mix of published, quoted and original work. Topics include education, controversy, stakeholders, trends. Links and ideas are welcome.

Showing posts with label Caywood. Show all posts

Monday, November 19, 2012

Distance Learning/Teaching - Hybrid Model

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For many decades the University of Wisconsin-Madison used distance learning methods as part of their out-reach to rural parts of the state ...

Sunday, February 19, 2012

Reposting on new Handbook - students ratei it very high in classes at Northwestern!

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The completely revised 2nd edition of The Handbook of Strategic Public Relations & Integrated Marketing Communications was published by ...

Tuesday, February 22, 2011

Titles you may search in PR

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I thought I would share with you the titles and searches that have expired from a confidentially posted list. Many of them would rely on a h...

Sunday, June 27, 2010

Sample Syllabus for review by colleagues, current students and readers

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For 2011 Draft Integrated Marketing Communications Department Clarke L. Caywood, Ph.D. Integrated Communications Formerly known as Commu...

Friday, June 25, 2010

Watch out! Pedestrian and Passenger Train Safety - Communication Challenge

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Comments from a presentation on railroad safety for passengers and pedestrians. NU program June 22, 2010. Recent increase in crossing gat...

Tuesday, January 26, 2010

Floating "PRournalism" Part 2 Credibility

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The 2nd “C” – Credibility How can the values of the Medill School of Journalism, the values of professional journalism and the new gyratio...

Friday, January 15, 2010

Interview on China subjects From late Fall 2009

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Global Brands from China 10/1/2009 - Part of TCBN's Global Brands Series Professor Caywood teaches integrated marketing communications...

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About Me

Clarke L. Caywood, Ph.D.: Evanston, IL, United States; Professor Integrated Marketing Communications in the Medill School of Journalism, Media, Integrated Marketing Communication at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. Caywood has published numerous articles and book chapters on advertising and marketing, as well as research on values in contemporary advertising and integrated marketing communications. He is a leading speaker on the use of databases for media and print tracking for public relations and marketing. Caywood is editor of the best selling Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012 and 1997). He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003).

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