tag:blogger.com,1999:blog-985460023775834698.post2163263476928147331..comments2023-10-26T03:22:01.661-05:00Comments on IMCProf: Comments on Integrated Marketing Communications (IMC) and Public Relations (PR): Reputation or Branding in Integrated Marketing Communication for Sage Encycopedia of Reputation Management 2016Clarke L. Caywood, Ph.D.http://www.blogger.com/profile/10271535342911312566noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-985460023775834698.post-75657177568904955462016-12-24T08:11:03.734-06:002016-12-24T08:11:03.734-06:00Why call it public relations. What is the trouble ...Why call it public relations. What is the trouble with "PR"? The abbreviation is too often "spat" as a pithy insult. Public relations is the most common descriptor represented by the largest professional Public Relations Society of America. Strategic Communications is merely an important but partial step in public relations which reminds us of the failure of MBA and business schools to teach or conduct research on various publics or stakeholders. The latter word is a personal favorite for richness and exclusivity but even past US Presidents have a hard time gaining acceptance. The quickly dated "content" practice and even the more valuable and clever "context" management are transitory but useful. In conclusion, stay the course with public relations or even Public Relations. Clarke L. Caywood, Ph.D.https://www.blogger.com/profile/10271535342911312566noreply@blogger.com